Design>> Israeli Architecture Museum

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Identity for an Israeli Architecture Museum, a school project from Bezalel Academy for Art & Design.
I characterized the museum in my brief as one that will appeal to both adults and children.
For the logo I chose the turtle that carries its home wherever it goes. As a child I was always fascinated
by this fact. Children tend to pick it up and have a closer look. That’s the type of experience I’d like people
to have when visiting the museum: pure curiosity and play!

Here’s my research for the “right turtle.”

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The final logo.

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Stationary.
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Business card and a detail from the letterhead.


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Envelopes.


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Stickers.


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A collection of posters.

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T-shirt.

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